Startup Grown needed a website experience to support the brand as it launched its first restaurant.
While out one day driving around with her kids, Shannon Allen, a singer, actress, and wife of former NBA star Ray Allen, found herself in an emergency situation; her son, who has Type 1 diabetes, began suffering from a blood sugar attack. Frantically, Shannon searched for fast food for her son, and quickly realized there was nothing healthy she could get on-the-go.
Shannon’s experience led to her founding Grown, a healthy fast food restaurant that now has several locations in Florida’s Miami area. At the time the flagship restaurant was under construction, the Grown team realized they needed a website to help grow brand awareness and provide insight and background about the in-restaurant experience.